Sephora Color IQ

A couple weeks ago I headed over to my local Sephora in hopes of finding a new foundation. I’d hit a losing streak with drugstore brands, and decided to bite the bullet and pay a little more for a better color match and formula.

I was approached quickly by a kind saleswoman who asked me if I needed any help, and I told her what I was looking for. She immediately asked me if I had ever heard of Sephora Color IQ, which I hadn’t at that point. It sounded like the perfect way to find a great foundation- they place a camera tool right up to your bare, clean skin (the cheekbone area), it takes a photo, and analyzes the results. It then generates a list of foundation products that closely match your skin tone. Easy peasy!

The saleswoman brought me back a few brands based on the Color IQ results and my own list of criteria (no more than $30, liquid formula, buildable coverage). We narrowed it down to two selections, and I eventually ended up with the Sephora brand 10 Hour Wear Perfection Foundation in “22 Light Natural”.

Sephora 10 Hour Wear Perfection FoundationI also purchased the Beauty Blender makeup sponge since I’ve heard tons of beauty bloggers give it rave reviews ever since it’s debut.

Beauty Blender makeup spongeI have to say, I’ve been really really happy with the products I purchased. The first day I wore my new foundation (blended with the Beauty Blender) to work my boss said I looked “glowing”. I’ll take that! I will say that a few of the foundations the saleswoman pulled for me were not a perfect match as far as color, but I think the Color IQ provides a great starting point if you’re stumped!

Shameless plug: Come follow me on my Facebook page!

Note: Sephora has no clue who I am and all the products mentioned in this review were purchased with my own cold hard cash. I hope you find my insights helpful!



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