A couple weeks ago I headed over to my local Sephora in hopes of finding a new foundation. I’d hit a losing streak with drugstore brands, and decided to bite the bullet and pay a little more for a better color match and formula.
I was approached quickly by a kind saleswoman who asked me if I needed any help, and I told her what I was looking for. She immediately asked me if I had ever heard of Sephora Color IQ, which I hadn’t at that point. It sounded like the perfect way to find a great foundation- they place a camera tool right up to your bare, clean skin (the cheekbone area), it takes a photo, and analyzes the results. It then generates a list of foundation products that closely match your skin tone. Easy peasy!
The saleswoman brought me back a few brands based on the Color IQ results and my own list of criteria (no more than $30, liquid formula, buildable coverage). We narrowed it down to two selections, and I eventually ended up with the Sephora brand 10 Hour Wear Perfection Foundation in “22 Light Natural”.
I also purchased the Beauty Blender makeup sponge since I’ve heard tons of beauty bloggers give it rave reviews ever since it’s debut.
I have to say, I’ve been really really happy with the products I purchased. The first day I wore my new foundation (blended with the Beauty Blender) to work my boss said I looked “glowing”. I’ll take that! I will say that a few of the foundations the saleswoman pulled for me were not a perfect match as far as color, but I think the Color IQ provides a great starting point if you’re stumped!
Shameless plug: Come follow me on my Facebook page!
Note: Sephora has no clue who I am and all the products mentioned in this review were purchased with my own cold hard cash. I hope you find my insights helpful!